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Oumph Product Launch Party

I invited my friend and fellow blogger/writer Jenny to go as my plus one to the launch in Shoreditch, London. I wasn’t sure what to expect as this was my first event that Oumph hosted but knew there would be food made by an amazing Swedish chef so was really excited about that. The event was for the launch of their products in?Tesco stores here in the UK. You can find what stores stock it on their website >?

Included in the Tesco range are:

  • The Chunk ? This is unseasoned
  • Pulled Oumph! chunks in BBQ sauce
  • Kebab Spiced Oumph! strips seasoned?with a spice mix

[otw_shortcode_quote border_style=”bordered”]We believe in mouth-watering food. Food that?s delicious, easy to cook, and crazy good for the environment.[/otw_shortcode_quote]

Image: Oumph!

The venue was spacious and not overly crowded (a big plus). I feel like I can be awkward and feel a bit claustro?when places are too crowded and you can’t move. Makes the whole experience not as enjoyable.

But this space was great and had plenty of the Oumph guys floating around to chat. The food was laid?out and looked very inviting. It wasn’t long before me and Jenny were filling our plates and mouths.

All the food looked beautiful as well as very appetising. It had a trendy London street food kinda vibe which I totally loved. The kebab on top of the gem lettuce and the tacos were my favourites but they were all incredible, tasted just like meat and were beautifully presented.

Oumph! only contains soya beans and organic herb and spice mixes. It’s free from gluten, dairy and nuts and is versatile and easy to cook.
It’s suitable to grill, boil, saut?, deep-fry or heat over an open fire. In addition, it’s high in protein and fibre and a source of iron and folic acid.

[otw_shortcode_quote border_style=”bordered”]Really good food, made from beans, with a climate impact so low that you, and everyone else on this planet, can eat it every day.[/otw_shortcode_quote]I love food that impresses me visually as well as taste. Lots of green and fresh looking ingredients are key. Oumph totally had it down and their chef is an artist.


The Co-Founder?gave a speech which outlined the companies plans and what their ethos is.

Co-Founder: Anna-Kajsa Lidell


“Change the way we see vegetarian food. Lead the way for the green protein shift. Put a plant-based product on the market that attracts a much wider audience by marketing taste and attitude rather than health and sustainability.”



[otw_shortcode_quote border_style=”bordered”]We are driven by an ambition to decrease our climate impact drastically while increasing the health of as many people as possible. And Oumph! will help do just that.[/otw_shortcode_quote]


The food was the highlight of the evening as well as a special guest that I wasn’t expecting. The charming guy behind wicked kitchen Derek Sarno. I did manage to take a stealthy pic of him before meeting him but he said it looked like he was crying ha so thought I would use a google pic. Chef by day, model by night 😉

Image: Wicked Healthy

?We?re seeing massive demand for plant-based food and are thrilled to be unleashing the mighty flavour of plants, making eating meat-free easy and accessible like never before.

When I first tried Oumph! I immediately knew it would complement our range and offer those wanting to eat more veg an epic tasting experience.? Oumph! is a great addition to our already stellar lineup and the start of many more things to come.? @DerekSarno


Derek & Anna hinted at a future collab between Oumph & Wicked Kitchen which is really exciting!


Overall a lovely evening of food, friends & delightful Swedish hospitality. Thank you so much for having me Oumph and for sending me home with the cutest tote bag and some Pulled Oumph for me to cook up! Tasty recipes to follow. Watch this space…





I hope you enjoyed this post. Check out Oumph in a Tesco near you!

Let me know what you think in the comments or??me??@veganbabelife

Thanks for reading!

(6) Comments

  1. JustaKidd says:

    This event looks so cool! I’m gonna have to try these from Tesco, always love trying new vegan products 🙂

    Lon x

    1. Siobhan Llinos Gale says:

      It was so good! I loved seeing all the lovely food & talking with them about how oumph is made etc. Was fun taking Jenny too and seeing people I knew there. Definitely give them a go, well worth it!

  2. What a lovely event and the food sounds delightful! So jealous! Thanks for sharing.

    1. Siobhan Llinos Gale says:

      It was so amazing Dana. Looking forward to another launch event on Sunday for Purezza. ????It?s been a good week ha! Thanks for checking it out. ?

  3. Yessss, love how you included the quotes. Loving this, it was a fab evening.
    A collab between these two brands would be monumental omg.
    jenny x |

    1. Siobhan Llinos Gale says:

      Thank you. I like to do that with brands as you get to know them and it?s less rigid than writing paragraphs of bio. Your post was great! It was.. take me back ha! ?Yes I?m so excited about that. This was something I hoped for as I said the wicked stuff doesn?t have any mock meats products like this. Or even tofu in the meals! I will have to ask Derek about why that is.. I?m curious.

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